Trout trader is a site that sales discounted fishing gear at clearance prices. The experience features a “Hatch of the Day”, bargain discounts on fishing gear, and a way for users to buy and sell their used gear.

Role: Branding, UI/UX, Interaction Design, Front-end Development

Problem: The client, an avid fisherman, discovered that there was a market to buy discounted and used fishing gear and sell it to the outdoors community. Market/comparative analysis proved that no such site existed. Having accrued a large inventory of discounted gear, the client desired to build an experience that could fill this gap both in desktop and mobile environments.

Goal: The goal of this project was to provide a simple, clean, easy to navigate site that could easily be updated by the client with daily deals, information, and blog entries for the business. The experience would also provide an intuitive checkout process.

Outcome: With the assistance of the client and our design team, we were able to help him design, build, and brand his site, design his logo, and help provide him with a social marketing presence.

Following the client’s requirements, i began to sketch and wireframe concepts that would present the days’ daily deal up front, as that was the primary goal of the site.

I wanted to create a UI that felt rustic and outdoorsy which would then be reflected in the company branding. I also wanted to enhance the site with clean, modern imagery of the products being sold.

I also designed the complete check-out process including the product pages, account, cart, and confirmation pages. The design easily translated into an intuitive mobile experience.

After designs were approved, I was able to create a custom Wordpress theme using HTML, CSS, PHP, and WooCommerce plugins. We were able to set up Google Analytics and set up a PPC campaign to help the business grow.