Frida Bistro is an authentic Mexican food restaurant in downtown Salt Lake City, Utah. Rico Foods produces authentic Mexican food that is sold and distributed in grocery stores across the western United States. Rico Foods also owns a catering service for local events. The following is a collection of design work featuring the design and development of their websites, marketing material designs, and vehicle wraps.
Role: UI design and front-end development, Graphic Design, Digital Marketing Strategy.
Audience: General Public, Operations Managers
Goals and Outcome: Create an overall experience that would increase awareness and establish the brand of the two entities.
Create a responsive web experience that would allow users to easily locate information about the restaurant as well as providing them with an easy way to make reservations from their phone.
Create mailers, digital banners, menus, POS displays, sales brochures, food labels, logos, and vehicle wraps to help bolster the marketing strategy of the company.